This year, Gerflor USA announced it celebrates two noteworthy milestones on its innovation timeline: the 80th anniversary of Mipolam, the original homogeneous sheet flooring, and the 70th anniversary of Taraflex, the original resilient sports flooring. According to Gerflor, both are industry firsts in their respective product categories and are as valued by designers and specifiers today as they were when introduced to the market decades ago.
“Mipolam and Taraflex are just two of Gerflor’s industry firsts, and I’m confident they won’t be our last,” said Catherine del Vecchio, Gerflor USA’s senior director of marketing. “Our record of innovation demonstrates our ability to not only satisfy market needs, but to deliver products that consistently and continuously perform in new and improved ways. The quality of products like Mipolam and Taraflex have been tested for decades; they’ve evolved with the industry for 80 years and are the reference of specifications in their respective category.”
Sold in more than 60 countries the Mipolam story has just reached a new chapter in its long life. Since 1937, Mipolam has grown from a single product line to 15 different lines with more than 300 colours available worldwide.
Brand new for 2017 is Mipolam Affinity, which has 28 brand new references and offers a fully new tone on tone non-directional design with higher contrast levels. The brand-new palette offers exclusive colours delivering natural tones in beige/brown and greys which are all neatly balanced with accented colours.