Today Advertising is known for bringing the WOW to other businesses, so JOOCA STUDIO brought the WOW to their floor. With our guidance, they have selected the best products to fit the identity of the Today brand and the winners of this project were Floor Gres by FLORIM and Gerflor.
Diversity is the key to success, so on the one hand, Chromtech 1.0 porcelain stoneware was preferred because it reproduces an extremely resistant material with great potential through essential and always current surfaces at the service of modern architecture.
On the other hand, to keep things balanced, the architects proposed an ultra-realistic wood design from Gerflor. Besides the beautiful matte effect, we can talk for hours about Gerflor vinyl’s characteristics: 100% waterproof, high traffic resistance, long lasting appearance, sound insulation, great slip resistant rating, easy cleaning and the best acoustic performance on the market for comfort flooring.